Today’s dynamic business environment with its rapidly advancing information technology (IT) capabilities evolving phenomena such as Internet of things (IoT), cyber physical systems (CPS), machine learning or self-organizing systems, presents enterprises with both new opportunities and new challenges. This opens up for new ways for enterprises to organize themselves in terms of business models, practices, and processes, how they communicate with their customers, deliver services, perform product development etc., which is often discussed in relation to digital transformation (DT) [1] and digitalization [2] of enterprises. In general, digital transformation describes the shift from traditional (often physical) creation and delivery of customer value, including the operational procedures related to this, into the massive use of digital technologies which enhance or replace the traditional product with smart, connected product [1]. At the same time as enterprises see new opportunities they do face several challenges.