New Product Development – Rapid Development of a Loyalty Management System
THE CUSTOMER
A start-up company providing a loyalty management platform for mini-retailers in the
US. Their platform provides a cost-effective way for small and medium-sized
businesses to increase revenues by acquiring, developing, retaining and rewarding
their customers.
THEIR NEED
A fully-integrated marketing solutions platform that would enhance the retail
consumer experience and allow retailers to exchange information safely with their
customers, strengthen their brand and reward customers for their loyalty. The
envisioned product was to be the first-of-its-kind in the existing market and needed to
be developed in a compressed timeframe.
OUR DEED
Aspire was involved through the entire product development lifecycle (from concept-
to-market) and helped the customer launch their product in just over 4 months. The
Aspire team developed an integrated hardware and software solution featuring an
electronic hardware system using a secure, multi-channel communication and data
transformation gateway, a web framework and a desktop application that acts as a
conduit between the hardware and the online web application.
TOOLS AND TECHNOLOGIES USED
Requirements Analysis: Enterprise Architect
Design: Enterprise Architect
IDE: MyEclipse
Operating System: Linux Architecture: J2EE – JSF, Apache, JBoss, Apache Tomcat, Java, Springs, Hibernate, Web Services
Database: MySQL Hardware/Software interface: TCP/IP Embedded Systems: C Programming on Linux
Design: Enterprise Architect
IDE: MyEclipse
Operating System: Linux Architecture: J2EE – JSF, Apache, JBoss, Apache Tomcat, Java, Springs, Hibernate, Web Services
Database: MySQL Hardware/Software interface: TCP/IP Embedded Systems: C Programming on Linux